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Ashley Doorly

Head of Quality Improvement

Ashley DoorlyAshley heads up our Quality Improvement (QI) campaign, supporting veterinary teams with useful resources and concepts to make veterinary healthcare safer, more effective, continuously client- and patient-centred, more timely, efficient and evidence-based. This is all about encouraging measurable and continuous improvements in the quality of care. We recognise that to take care of patients, we must also focus on the experience of veterinary teams.

We know that time, know-how, and organisational support are the leading barriers for veterinary teams to adopt QI techniques as an everyday part of their roles1, and so we are focussing on sharing practical lessons, ideas, examples, and resources, that veterinary teams can choose from to adapt and use in their own veterinary practices.

Our vision is for veterinary teams to work together, whether they are based in different organisations, in different geographic locations, treating different species – whatever the context might be – to use common approaches to QI, to collaborate and share learning, to advance the delivery of quality care.

Ashley began her career in the industry in 2006, as a member of the Practice Standards Scheme team at RCVS. In 2012 she joined RCVS Knowledge, then the Charitable Trust. Her major projects have included playing a pivotal role as the charity refocussed in its mission to support Evidence-based Veterinary Medicine (2012) and Quality Improvement (2017). Alongside the management of the events, learning resources, and overall campaign objectives, she oversees the National Audit for Small Animal Neutering, the Canine Cruciate Registry, the National Audit for Post-operative Outcomes, Farm Vet Champions, and the antibiotic stewardship programmes for Equine and Small Animals. Ashley is responsible for the management of the Quality Improvement Advisory Board and leads the annual Knowledge Awards for Quality Improvement. She has a background in communications and marketing, events, grants, behavioural-science and project management.

E [email protected]  T 020 7202 0741

Declaration of interests



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Qualifications (other than veterinary qualifications listed in the Register)

HND equivalent Behavioural Science and Ethics

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