RCVS wins MemCom Award for Annual Report

We are delighted that our Annual Report has won what the judges described as a ‘highly competitive’ class at the 2009 MemCom Awards.

The Annual Report category was one of nine, which drew entries from a broad range of membership organisations.

Last year, together with design consultants Ocean Insider, we radically revamped our Annual Report. To improve readability and reduce our environmental impact, we went for a split approach, producing two companion publications: RCVS Review and RCVS Facts.

Someone who knows nothing about the RCVS can get an instant understanding of the goals of the organisation

(MemCom judges)

In RCVS Review, those involved with, and affected by, our activities told their side of the story.

Meanwhile, statistics previously embedded in the lengthy narrative were given greater prominence in RCVS Facts, designed to complement RCVS Review in two-colour for cost-effectiveness

We printed a short run, making it largely available online, thus reducing our carbon footprint.

Both publications are available online in interactive digital form, including links to videos and other relevant content: www.rcvs.org.uk/review and www.rcvs.org.uk/facts

The judges felt the publications were easy to read, and praised the cross-referencing to further material on the web: “A great improvement on the previous year, certainly achieving the key goals of readability and being environmentally friendly.

"Someone who knows nothing about the RCVS can get an instant understanding of the goals of the organisation," said the citation.

“The Annual Report is a real team endeavour,” says Lizzie Lockett, Head of Communications.

“We rely on contributions from across the College, our members, veterinary nurses and members of the public, so it’s great that those efforts have been recognised.”

In 2008, the College won the Memcom Newsletter award for its re-designed RCVS News.