Our new brand focuses on advancing care

We are delighted to introduce our new brand identity, which strengthens our commitment to evidence-based veterinary medicine (EBVM) and quality improvement (QI) in the veterinary professions. The aim of this brand development is to support the professions in advancing the quality of veterinary care.

Established in 1958 as the Royal College of Veterinary Surgeons Trust, we initially focused on managing the RCVS Library, the Archives, and Historical Collections. Over time, our work has expanded into the pioneering areas of EBVM and QI, making us a leading organisation in the veterinary professions.

With a focus on improved accessibility, our brand and digital estate underwent rigorous testing to meet AA standards in the WCAG (Web Content Accessibility Guidelines 2.1). This ensures that our resources are readily available to all users and reflects our commitment to inclusivity. The goal is to enable everyone to engage with RCVS Knowledge, access our resources, and contribute to the advancement of EBVM and QI in the veterinary field.

The brand has been meticulously crafted to convey professionalism and modernity, fostering trust and credibility among key stakeholders, including veterinary teams, donors, and partners. This trust is crucial for promoting the adoption of EBVM and QI practices, as well as attracting the necessary resources and partnerships to expand our impact.

The logo maintains the iconic 'K' surrounded by a spotlight, symbolising our analytical, evidence-based approach. Our purple colour has been adjusted to a deeper, more accessible shade, while new orange and blue colours have been added to our palette.

We collaborated with key veterinary stakeholders in developing the brand, positioning us to learn from the past, thrive in the present, and advance the future of veterinary care.

Chris Gush, Executive Director at RCVS Knowledge said, "We were already distinctive and accessible, but as an organisation, we strive for continuous improvement. The changes we have made ensure maximum accessibility, which is very important to us."

"Our revitalised brand represents positive change and demonstrates our ongoing evolution and innovation. We aim to inspire veterinary teams and stakeholders to explore new ways of enhancing their practice by incorporating EBVM and QI in their work. By aligning our brand with our strategic mission to advance EBVM and QI, we are well-equipped to facilitate the cultural shift toward these principles and raise the standard of veterinary care effectively."

"We are an approachable organisation at the heart of our professions, dedicated to advancing the quality of veterinary care. Our refreshed brand empowers us to fulfil our mission more effectively."